The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what’s to come. We must get ready for tomorrow today. That’s what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a “Roadmap” for winning together with our bottling partners.
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.
Integrity: is the foundation of every relationship whether it is with our customers, our colleagues, our partners or our investors. For Business Partners, integrity means acting responsibly, honestly and fairly, on both the individual and team level. We are always guided by what is ethical and right.
Client focus: customers’ success is directly linked to our success. We listen to what our customers tell us. We respond rapidly by delivering simple and suitable solutions that exceed our customers’ expectations. We foster relations that are built on trust, respect, and mutual understanding.
Proactive Initiative: is action instead of reaction. In order to succeed in today’s market, we remain agile, and constantly evaluate our direction and action.
Adaptability: The only constant is change! The market conditions, the economy and political environment and our customers needs are not static. We see the positive side of change and adapt accordingly to maintain our vision and mission.
Teamwork: This is realized through mutual respect, effective communications and willingness to cooperate. Team members articulate their feelings, express plans and goals, share ideas and see each other’s viewpoints to achieve a “unified objective”.
Innovation: is the way forward to overcome the rapid changes in technology, difficulty in product differentiation, dynamics in clients needs and expectation. It is our pre-requisite for truly being customer focused.